Maharashtra’s Youth for Customer-Centric Automotive Roles
As part of its commitment to inclusive skilling and employment generation, ASDC implemented the Pramod Mahajan Kaushalya and Udyojakta Abhiyan (PMKUVA) in Maharashtra—a flagship initiative funded by the state government to empower unemployed youth from low-income families. This project focused on preparing fresh entrants for evolving customer-centric roles in the automotive sales domain.
Spanning 13 districts across Maharashtra, the program trained over 5,620 candidates in four job roles: Automotive Customer Relationship Manager (L7), Automotive Sales Assistant (L3), Automotive Telecaller (L4), and Automotive Sales Executive (L4). These roles were specifically chosen to align with the transformation underway in India’s mobility sector, where customer engagement is increasingly digital, data-driven, and experience-focused.
| Metric | Traget | Achieved |
|---|---|---|
| Districts Covered | 13 | 13 |
| Candidates Trained | 5980 | 5620 |
| Assessments Completed | 5620 | 5545 |
Delivered in collaboration with Maharashtra State Skill Development Society (MSSDS) and Ascensive Educare Limited, the program achieved key delivery milestones—batch commencements, assessment targets, and structured post-training tracking mechanisms.
While the project concluded just under its initial enrolment target, it successfully upheld high training and assessment completion rates. The curriculum, developed in close coordination with industry stakeholders, remained sharply aligned with the evolving expectations of the customerfocused automotive services sector.
PMKUVA stands out as a successful example of how state-driven skill development initiatives can contribute to inclusive economic growth, particularly in Tier 2 and Tier 3 regions. By integrating structured training in high-demand sales and customer service roles, and linking progress to defined post-training
